Can't Skip Portugal is a campaign, launched in May 2017, exclusively in digital media across 20 strategic markets.
// Framework, message and structure
In four films, the campaign focus on the message that there is no way you can skip a destination like this: authentic and unique, with so much to see, taste, feel and experience. A reasoning that extends to all of Turismo de Portugal's destination communication.
This was Portugal's most viewed campaign ever, counting more than ten million views since its launch, and although it was implemented in 20 countries, it reached, organically, more than 200 countries.
Get to know this campaign as well as the Making of on the play list from Visit Portugal Youtube channel
